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Eurostar to sponsor London 2012

05/17/2010 AT 07:00

The high-speed rail company has become Official International Rail Services Provider and will be providing London 2012 with arrival and departure services at St Pancras International for those competing and working at the Games who are travelling to London on its trains. It will also provide international rail services for London 2012's operational requirements. Outside of its sponsorship with LOCOG, Eurostar will naturally be carrying many spectators from main land Europe to and from the Games in 2012 itself.

The cross-Channel rail operator has also acquired rights in France and Belgium and become a partner of the French and Belgian National Olympic Committees. As part of these deals, the French and Belgian Olympic teams will travel to and from the Games using Eurostar services.

As part of its sponsorship of the London 2012 Games, Eurostar will be conducting a number of activations across the UK, France and Belgium to promote London 2012 as a truly sustainable Games.

The first main Eurostar activation is the Tri-City-Athlon planned for 14 September 2010 which takes places across the three capital cities that Eurostar serves. Over one day participants will do a swim in Paris, a cycle in Brussels and a run in London.

LOCOG Chair Sebastian Coe commented: “We are thrilled that Eurostar has come onboard as a London 2012 partner. They are an iconic brand with a strong emphasis on quality and I know they will ensure that everyone coming to London 2012 by rail, either as a competitor or spectator, has the best travel experience possible from the moment they start their journey.”

Nicolas Petrovic, Chief Executive of Eurostar, said: "We are proud to be partners with London 2012 and believe we will play a critical role in bringing people from all over Europe. As the high speed rail link between the UK and the continent we will be bringing over a million people to and from the UK during the Games and will help make London 2012 the most sustainable Games possible.”

"The Tri-City-Athlon which will take place in Paris,
Brussels and London will be a record-breaking way of demonstrating the proximity of the continental capitals we serve and reinforcing the closeness of the UK to Europe. It will be a great challenge for the participants and will be a key milestone in the run-up to 2012.”

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