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Eurostar celebrates 15 years

UK.WEBTRAINS.NET
12/13/2009 AT 07:09

The campaign combined print, digital outdoor, radio and online and also included a trade campaign. Outside London and the South East a print campaign featured “From over 200 UK stations to the Continent, connecting at St Pancras International” .

One of the most important elements was the interactive engagement and to encourage travellers to share their memories and experiences over the past 15 years. A 15th anniversary competition was promoted on Absolute and Magic radio stations accompanied by print advertisements which generated over 15,000 entries. It culminated in a spectacular event at Searcy's Champagne Bar at St Pancras International on Friday 13 November – the eve of Eurostar's Birthday. Some 15 lucky pairs of winners had a surprise luxury weekend in Paris whilst the runners-up partied at the station for the rest of the night.

Eurostar's Director of Sales and Marketing, Emma Harris, said: “Superstitious! No way. Friday 13 November was simply incredible, the feedback we had was amazing and it was fascinating to hear people's stories of the last 15 years. It was significant that many people also included their experience of Eurostar and how the service has affected people's lives - some met, some went on honeymoon, some conducted relationships. We are very proud that we have grown up with a new generation of travellers. ”

Eurostar Generation

Eurostar, the high-speed provider of carbon neutral journeys between the UK and the continent, today released new research findings on the eve of its fifteenth anniversary which reveal the impact that Eurostar has had on the UK's relationship with the continent.

Eurostar to cut carbon dioxide emissions

Short-haul travellers who choose high-speed rail over the plane are already making huge and immediate reductions in their carbon dioxide emissions – simply by switching how they get from A to B.

Eurostar's 100 millionth traveller

Eurostar, the high-speed provider of carbon neutral journeys between the UK and the continent, today its 100 millionth traveller, David Kemp (aged 35) from Highgate in London. He was accompanied by his French wife Stéphanie and daughter, Mia (aged 2).

No booking fee for Eurostar

Eurostar, provider of high-speed, carbon neutral rail journeys between the UK and the Continent, will from 11 August scrap its £5 booking fee for all ticket reservations made through its UK-based call centre.

More than 200 British cities to mainland Europe

Eurostar, the provider of high-speed, carbon neutral rail journeys between the UK and the Continent, announced that it now offers fares from more than 200 towns and cities across Britain for high-speed rail travel to the continent.

Eurostar hails Print Anywhere ticketing a success

Eurostar, the provider of high-speed, carbon neutral rail journeys between the UK and the Continent, has seen a huge change in the way that people ticket their journeys with around 70% of its travellers taking advantage of the ‘Print Anywhere' service via the website, Eurostar.com.

Eurostar delivers strong leisure sales

Despite the recession, Eurostar reported a 4% rise in leisure sales against the same period in 2008, following a surge in inbound travel to the UK and a drive to encourage UK travellers to take full advantage of the increased availability of the lead-in £59 return fare.

Big increases in travellers from Germany

Eurostar is seeing large increases in travellers from Germany and The Netherlands. The increases are part of the continuing Europe-wide trend from plane to train for short-haul journeys, reflecting the continuing expansion of the European high-speed rail network.

Eurostar introduces single fares from just £35

Eurostar has introduced single fares to all its destinations. The new fares start from the wholly inclusive price of £35 for London to Paris/Brussels, and can be purchased without any airline-style extra charges.

Train punctuality reaches all time record high

Over 1.2bn passengers last year (April 2008 to March 2009) enjoyed the best train punctuality ever recorded on Britain's railways as 90.6% of train services arrived on time². The highest since records began almost 20 years ago (1992).

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